By Thonie Hevron

A cold call. In marketing it means calling/contacting someone without an introduction to sell them something. I don’t have a sales or marketing history. I have always believed that I could not approach someone for sales purposes if my life depended on it. I can answer a 911 call with a woman screaming in my ear and send the appropriate help, but marketing? Not so much.

It’s funny how these self-perceptions can be so skewed. They can also be changed.

When I got serious about my writing about fifteen years ago, I learned that the publishing industry was in the process of changing. Technology has moved the traditional method of publishing to the slow lane. E-books and social media are mainstream. Indie books and small press publishing houses abound as do websites for book reviews, author interviews, cover art and the gamut of the process. One of…